This is me
As a behavioural scientist with a background in behaviour change and neuropsychology, I am driven by a curiosity about what shapes human behaviour and especially how scientifical insights can help to improve behaviour. My goal is to contribute to the world in a positive way by designing innovative, human-centered solutions for societal issues.
Behavioural Design Research
Behaviour Change Experimentation
Behaviour Mapping Strategic Advice
Data-analyses Choice Architecture
Communication Innovative Ideation
Designing interventions to improve
To change behaviour, we first need to understand why people do what they do. Are people making decisions on autopilot or do they follow a rational decision-making process? Or do cognitive biases lead to irrational behaviours?
Changing behaviour can be hard – especially with today’s increasingly complex issues. Unfolding the root causes of behaviour provides starting points for how behaviour can be steered to more desirable outcomes for people and society. I aim at making a positive change by translating scientific behavioural insights into real-world applications. By designing innovative, human-centered solutions for societal issues, I want to contribute to making this world a better place.
One-size-fits-all solutions are not in my playbook. I like to delve into various topics, contexts and behaviours to design innovative solutions and behavioural interventions for each challenge. I also provide consultation on how business can apply behavioural science in their own work processes, by helping them with innovative ideation, strategy and making sense of behavioural data.
Want to know more about me, what I do or what working together would look like?