Looking for a speaker?
I give keynotes, interactive talks, and in-depth workshops about human behavior in digital contexts. Topics include the human factor in cybersecurity, risk perception, behavioral design for digital safety, and digital habits. Always grounded in behavioral science, always practically applicable.
Looking for a speaker?
I give keynotes, interactive talks, and in-depth workshops about human behavior in digital contexts. Topics include the human factor in cybersecurity, risk perception, behavioral design for digital safety, and digital habits. Always grounded in behavioral science, always practically applicable.
Looking for a speaker?
I give keynotes, interactive talks, and in-depth workshops about human behavior in digital contexts. Topics include the human factor in cybersecurity, risk perception, behavioral design for digital safety, and digital habits. Always grounded in behavioral science, always practically applicable.
Trusted by teams at
Trusted by teams at
Trusted by teams at
No vague theories or overhyped nudges just practical insight into what truly drives behavior change and how to design for it smartly. You'll learn to see the world through a behavioral lens and discover how to systematically incorporate behavior into your approach – with insights and tools you can apply right away.
Book me for your event
Whether it's questions or ideas, we're always happy to chat.
Book me for your event
Whether it's questions or ideas, we're always happy to chat.
Book me for your event
Whether it's questions or ideas, we're always happy to chat.
For whom? For teams and organizations that know technology alone isn't enough – and want to understand and influence human behavior.
Think of:
Communication teams working on behavior change or awareness campaigns
Product and innovation teams designing for safe digital habits
Policymakers & public organizations aiming to build resilient citizens and systems
… basically anyone working on initiatives to move people to action ;)
Topics I speak about
I give keynotes and workshops on topic like
Why behavior matters
Organizations invest heavily in innovation, campaigns, and technology – but often miss a solid understanding of the behavior they actually want to change. You can build the most beautiful app or launch the sharpest campaign, but if you don’t understand what truly drives people, you won’t see results. That’s when you end up with unused products, ignored rules, and communication that doesn’t land.
Without a behavioral strategy, you're designing for what you hope people will do – not for what they actually do. That means wasted time, money, and missed opportunities. Behavior is the missing link to real impact.
"Designing with the human mind in mind"
Behavior change starts with insight. And that requires translating science into practice. I help teams and organizations put on their behavioral lens – to better see what truly drives people, why they act the way they do, and how to steer behavior more effectively. When you start thinking behaviorally, you begin to spot patterns, barriers, and opportunities that would otherwise remain hidden. Participants learn to align their work with what people actually need – so that good intentions lead to real change.
With a solid understanding of behavioral dynamics, it becomes clear how behaviorally informed design can be the difference between a good idea and real-world impact. Because more grip on behavior = solutions that actually work.
Book me for your event
Whether it's questions or ideas, we're always happy to chat.
Book me for your event
Whether it's questions or ideas, we're always happy to chat.
Book me for your event
Whether it's questions or ideas, we're always happy to chat.
Testimonials
What people say about me
What I appreciated about Roos was how open and down-to-earth she was in the way she worked. She really jumped in with both feet, with full commitment. It was striking how easily she stepped into our organization (even though she didn’t know us that well yet) and immediately showed confidence in her expertise. She showed genuine interest in our people and organization, which built trust. It was a pleasure to work with her.
Saskia Siemensma
Director of Safety
Roos came well prepared and delivered content that was both interesting and adapted to our team. Since the presentation was given to a well experienced group of leaders, experience and seniority naturally played an important role. In that regard, Roos stood out in a very positive way and brought really good perspectives.
Timo Pollak
Executive Assistant & Strategy Lead
At our Time to Make Sense events (in Ghent and Amsterdam), Roos shared clear and practical insights on how behavioral science is essential if you want to reach your audience and drive action or change effectively. And those insights matter. Because while marketers often focus on creative, innovative communication with strong copy, visuals, channels, media… getting your message across is only part of the challenge. If you want to actually change how people think or behave, you need the kind of evidence-based insights that a behavioral scientist like Roos brings to the table. It’s a crucial part of any effective campaign strategy.
Dimitri Barbe
Sustainability Chief
Working with Roos on a “Behavioral Science for L&D” program was such a treat! I loved how she made this extremely complex topic feel more approachable and inspiring for the participants, always backing things up with solid research, but keeping it fresh and practical with real-world examples that are truly valuable but so hard to find.
Ioana Göz
Co-founder
What I appreciated about Roos was how open and down-to-earth she was in the way she worked. She really jumped in with both feet, with full commitment. It was striking how easily she stepped into our organization (even though she didn’t know us that well yet) and immediately showed confidence in her expertise. She showed genuine interest in our people and organization, which built trust. It was a pleasure to work with her.
Saskia Siemensma
Director of Safety
Roos came well prepared and delivered content that was both interesting and adapted to our team. Since the presentation was given to a well experienced group of leaders, experience and seniority naturally played an important role. In that regard, Roos stood out in a very positive way and brought really good perspectives.
Timo Pollak
Executive Assistant & Strategy Lead
At our Time to Make Sense events (in Ghent and Amsterdam), Roos shared clear and practical insights on how behavioral science is essential if you want to reach your audience and drive action or change effectively. And those insights matter. Because while marketers often focus on creative, innovative communication with strong copy, visuals, channels, media… getting your message across is only part of the challenge. If you want to actually change how people think or behave, you need the kind of evidence-based insights that a behavioral scientist like Roos brings to the table. It’s a crucial part of any effective campaign strategy.
Dimitri Barbe
Sustainability Chief
Working with Roos on a “Behavioral Science for L&D” program was such a treat! I loved how she made this extremely complex topic feel more approachable and inspiring for the participants, always backing things up with solid research, but keeping it fresh and practical with real-world examples that are truly valuable but so hard to find.
Ioana Göz
Co-founder
What I appreciated about Roos was how open and down-to-earth she was in the way she worked. She really jumped in with both feet, with full commitment. It was striking how easily she stepped into our organization (even though she didn’t know us that well yet) and immediately showed confidence in her expertise. She showed genuine interest in our people and organization, which built trust. It was a pleasure to work with her.
Saskia Siemensma
Director of Safety
Roos came well prepared and delivered content that was both interesting and adapted to our team. Since the presentation was given to a well experienced group of leaders, experience and seniority naturally played an important role. In that regard, Roos stood out in a very positive way and brought really good perspectives.
Timo Pollak
Executive Assistant & Strategy Lead
At our Time to Make Sense events (in Ghent and Amsterdam), Roos shared clear and practical insights on how behavioral science is essential if you want to reach your audience and drive action or change effectively. And those insights matter. Because while marketers often focus on creative, innovative communication with strong copy, visuals, channels, media… getting your message across is only part of the challenge. If you want to actually change how people think or behave, you need the kind of evidence-based insights that a behavioral scientist like Roos brings to the table. It’s a crucial part of any effective campaign strategy.
Dimitri Barbe
Sustainability Chief
Working with Roos on a “Behavioral Science for L&D” program was such a treat! I loved how she made this extremely complex topic feel more approachable and inspiring for the participants, always backing things up with solid research, but keeping it fresh and practical with real-world examples that are truly valuable but so hard to find.
Ioana Göz
Co-founder
What I appreciated about Roos was how open and down-to-earth she was in the way she worked. She really jumped in with both feet, with full commitment. It was striking how easily she stepped into our organization (even though she didn’t know us that well yet) and immediately showed confidence in her expertise. She showed genuine interest in our people and organization, which built trust. It was a pleasure to work with her.
Saskia Siemensma
Director of Safety
Roos came well prepared and delivered content that was both interesting and adapted to our team. Since the presentation was given to a well experienced group of leaders, experience and seniority naturally played an important role. In that regard, Roos stood out in a very positive way and brought really good perspectives.
Timo Pollak
Executive Assistant & Strategy Lead
At our Time to Make Sense events (in Ghent and Amsterdam), Roos shared clear and practical insights on how behavioral science is essential if you want to reach your audience and drive action or change effectively. And those insights matter. Because while marketers often focus on creative, innovative communication with strong copy, visuals, channels, media… getting your message across is only part of the challenge. If you want to actually change how people think or behave, you need the kind of evidence-based insights that a behavioral scientist like Roos brings to the table. It’s a crucial part of any effective campaign strategy.
Dimitri Barbe
Sustainability Chief
Working with Roos on a “Behavioral Science for L&D” program was such a treat! I loved how she made this extremely complex topic feel more approachable and inspiring for the participants, always backing things up with solid research, but keeping it fresh and practical with real-world examples that are truly valuable but so hard to find.
Ioana Göz
Co-founder
What I appreciated about Roos was how open and down-to-earth she was in the way she worked. She really jumped in with both feet, with full commitment. It was striking how easily she stepped into our organization (even though she didn’t know us that well yet) and immediately showed confidence in her expertise. She showed genuine interest in our people and organization, which built trust. It was a pleasure to work with her.
Saskia Siemensma
Director of Safety
Roos came well prepared and delivered content that was both interesting and adapted to our team. Since the presentation was given to a well experienced group of leaders, experience and seniority naturally played an important role. In that regard, Roos stood out in a very positive way and brought really good perspectives.
Timo Pollak
Executive Assistant & Strategy Lead
At our Time to Make Sense events (in Ghent and Amsterdam), Roos shared clear and practical insights on how behavioral science is essential if you want to reach your audience and drive action or change effectively. And those insights matter. Because while marketers often focus on creative, innovative communication with strong copy, visuals, channels, media… getting your message across is only part of the challenge. If you want to actually change how people think or behave, you need the kind of evidence-based insights that a behavioral scientist like Roos brings to the table. It’s a crucial part of any effective campaign strategy.
Dimitri Barbe
Sustainability Chief
Working with Roos on a “Behavioral Science for L&D” program was such a treat! I loved how she made this extremely complex topic feel more approachable and inspiring for the participants, always backing things up with solid research, but keeping it fresh and practical with real-world examples that are truly valuable but so hard to find.
Ioana Göz
Co-founder
What I appreciated about Roos was how open and down-to-earth she was in the way she worked. She really jumped in with both feet, with full commitment. It was striking how easily she stepped into our organization (even though she didn’t know us that well yet) and immediately showed confidence in her expertise. She showed genuine interest in our people and organization, which built trust. It was a pleasure to work with her.
Saskia Siemensma
Director of Safety
Roos came well prepared and delivered content that was both interesting and adapted to our team. Since the presentation was given to a well experienced group of leaders, experience and seniority naturally played an important role. In that regard, Roos stood out in a very positive way and brought really good perspectives.
Timo Pollak
Executive Assistant & Strategy Lead
At our Time to Make Sense events (in Ghent and Amsterdam), Roos shared clear and practical insights on how behavioral science is essential if you want to reach your audience and drive action or change effectively. And those insights matter. Because while marketers often focus on creative, innovative communication with strong copy, visuals, channels, media… getting your message across is only part of the challenge. If you want to actually change how people think or behave, you need the kind of evidence-based insights that a behavioral scientist like Roos brings to the table. It’s a crucial part of any effective campaign strategy.
Dimitri Barbe
Sustainability Chief
Working with Roos on a “Behavioral Science for L&D” program was such a treat! I loved how she made this extremely complex topic feel more approachable and inspiring for the participants, always backing things up with solid research, but keeping it fresh and practical with real-world examples that are truly valuable but so hard to find.
Ioana Göz
Co-founder
What I appreciated about Roos was how open and down-to-earth she was in the way she worked. She really jumped in with both feet, with full commitment. It was striking how easily she stepped into our organization (even though she didn’t know us that well yet) and immediately showed confidence in her expertise. She showed genuine interest in our people and organization, which built trust. It was a pleasure to work with her.
Saskia Siemensma
Director of Safety
Roos came well prepared and delivered content that was both interesting and adapted to our team. Since the presentation was given to a well experienced group of leaders, experience and seniority naturally played an important role. In that regard, Roos stood out in a very positive way and brought really good perspectives.
Timo Pollak
Executive Assistant & Strategy Lead
At our Time to Make Sense events (in Ghent and Amsterdam), Roos shared clear and practical insights on how behavioral science is essential if you want to reach your audience and drive action or change effectively. And those insights matter. Because while marketers often focus on creative, innovative communication with strong copy, visuals, channels, media… getting your message across is only part of the challenge. If you want to actually change how people think or behave, you need the kind of evidence-based insights that a behavioral scientist like Roos brings to the table. It’s a crucial part of any effective campaign strategy.
Dimitri Barbe
Sustainability Chief
Working with Roos on a “Behavioral Science for L&D” program was such a treat! I loved how she made this extremely complex topic feel more approachable and inspiring for the participants, always backing things up with solid research, but keeping it fresh and practical with real-world examples that are truly valuable but so hard to find.
Ioana Göz
Co-founder
What I appreciated about Roos was how open and down-to-earth she was in the way she worked. She really jumped in with both feet, with full commitment. It was striking how easily she stepped into our organization (even though she didn’t know us that well yet) and immediately showed confidence in her expertise. She showed genuine interest in our people and organization, which built trust. It was a pleasure to work with her.
Saskia Siemensma
Director of Safety
Roos came well prepared and delivered content that was both interesting and adapted to our team. Since the presentation was given to a well experienced group of leaders, experience and seniority naturally played an important role. In that regard, Roos stood out in a very positive way and brought really good perspectives.
Timo Pollak
Executive Assistant & Strategy Lead
At our Time to Make Sense events (in Ghent and Amsterdam), Roos shared clear and practical insights on how behavioral science is essential if you want to reach your audience and drive action or change effectively. And those insights matter. Because while marketers often focus on creative, innovative communication with strong copy, visuals, channels, media… getting your message across is only part of the challenge. If you want to actually change how people think or behave, you need the kind of evidence-based insights that a behavioral scientist like Roos brings to the table. It’s a crucial part of any effective campaign strategy.
Dimitri Barbe
Sustainability Chief
Working with Roos on a “Behavioral Science for L&D” program was such a treat! I loved how she made this extremely complex topic feel more approachable and inspiring for the participants, always backing things up with solid research, but keeping it fresh and practical with real-world examples that are truly valuable but so hard to find.
Ioana Göz
Co-founder
What I appreciated about Roos was how open and down-to-earth she was in the way she worked. She really jumped in with both feet, with full commitment. It was striking how easily she stepped into our organization (even though she didn’t know us that well yet) and immediately showed confidence in her expertise. She showed genuine interest in our people and organization, which built trust. It was a pleasure to work with her.
Saskia Siemensma
Director of Safety
Roos came well prepared and delivered content that was both interesting and adapted to our team. Since the presentation was given to a well experienced group of leaders, experience and seniority naturally played an important role. In that regard, Roos stood out in a very positive way and brought really good perspectives.
Timo Pollak
Executive Assistant & Strategy Lead
At our Time to Make Sense events (in Ghent and Amsterdam), Roos shared clear and practical insights on how behavioral science is essential if you want to reach your audience and drive action or change effectively. And those insights matter. Because while marketers often focus on creative, innovative communication with strong copy, visuals, channels, media… getting your message across is only part of the challenge. If you want to actually change how people think or behave, you need the kind of evidence-based insights that a behavioral scientist like Roos brings to the table. It’s a crucial part of any effective campaign strategy.
Dimitri Barbe
Sustainability Chief
Working with Roos on a “Behavioral Science for L&D” program was such a treat! I loved how she made this extremely complex topic feel more approachable and inspiring for the participants, always backing things up with solid research, but keeping it fresh and practical with real-world examples that are truly valuable but so hard to find.
Ioana Göz
Co-founder
What I appreciated about Roos was how open and down-to-earth she was in the way she worked. She really jumped in with both feet, with full commitment. It was striking how easily she stepped into our organization (even though she didn’t know us that well yet) and immediately showed confidence in her expertise. She showed genuine interest in our people and organization, which built trust. It was a pleasure to work with her.
Saskia Siemensma
Director of Safety
Roos came well prepared and delivered content that was both interesting and adapted to our team. Since the presentation was given to a well experienced group of leaders, experience and seniority naturally played an important role. In that regard, Roos stood out in a very positive way and brought really good perspectives.
Timo Pollak
Executive Assistant & Strategy Lead
At our Time to Make Sense events (in Ghent and Amsterdam), Roos shared clear and practical insights on how behavioral science is essential if you want to reach your audience and drive action or change effectively. And those insights matter. Because while marketers often focus on creative, innovative communication with strong copy, visuals, channels, media… getting your message across is only part of the challenge. If you want to actually change how people think or behave, you need the kind of evidence-based insights that a behavioral scientist like Roos brings to the table. It’s a crucial part of any effective campaign strategy.
Dimitri Barbe
Sustainability Chief
Working with Roos on a “Behavioral Science for L&D” program was such a treat! I loved how she made this extremely complex topic feel more approachable and inspiring for the participants, always backing things up with solid research, but keeping it fresh and practical with real-world examples that are truly valuable but so hard to find.
Ioana Göz
Co-founder
What I appreciated about Roos was how open and down-to-earth she was in the way she worked. She really jumped in with both feet, with full commitment. It was striking how easily she stepped into our organization (even though she didn’t know us that well yet) and immediately showed confidence in her expertise. She showed genuine interest in our people and organization, which built trust. It was a pleasure to work with her.
Saskia Siemensma
Director of Safety
Roos came well prepared and delivered content that was both interesting and adapted to our team. Since the presentation was given to a well experienced group of leaders, experience and seniority naturally played an important role. In that regard, Roos stood out in a very positive way and brought really good perspectives.
Timo Pollak
Executive Assistant & Strategy Lead
At our Time to Make Sense events (in Ghent and Amsterdam), Roos shared clear and practical insights on how behavioral science is essential if you want to reach your audience and drive action or change effectively. And those insights matter. Because while marketers often focus on creative, innovative communication with strong copy, visuals, channels, media… getting your message across is only part of the challenge. If you want to actually change how people think or behave, you need the kind of evidence-based insights that a behavioral scientist like Roos brings to the table. It’s a crucial part of any effective campaign strategy.
Dimitri Barbe
Sustainability Chief
Working with Roos on a “Behavioral Science for L&D” program was such a treat! I loved how she made this extremely complex topic feel more approachable and inspiring for the participants, always backing things up with solid research, but keeping it fresh and practical with real-world examples that are truly valuable but so hard to find.
Ioana Göz
Co-founder
What I appreciated about Roos was how open and down-to-earth she was in the way she worked. She really jumped in with both feet, with full commitment. It was striking how easily she stepped into our organization (even though she didn’t know us that well yet) and immediately showed confidence in her expertise. She showed genuine interest in our people and organization, which built trust. It was a pleasure to work with her.
Saskia Siemensma
Director of Safety
Roos came well prepared and delivered content that was both interesting and adapted to our team. Since the presentation was given to a well experienced group of leaders, experience and seniority naturally played an important role. In that regard, Roos stood out in a very positive way and brought really good perspectives.
Timo Pollak
Executive Assistant & Strategy Lead
At our Time to Make Sense events (in Ghent and Amsterdam), Roos shared clear and practical insights on how behavioral science is essential if you want to reach your audience and drive action or change effectively. And those insights matter. Because while marketers often focus on creative, innovative communication with strong copy, visuals, channels, media… getting your message across is only part of the challenge. If you want to actually change how people think or behave, you need the kind of evidence-based insights that a behavioral scientist like Roos brings to the table. It’s a crucial part of any effective campaign strategy.
Dimitri Barbe
Sustainability Chief
Working with Roos on a “Behavioral Science for L&D” program was such a treat! I loved how she made this extremely complex topic feel more approachable and inspiring for the participants, always backing things up with solid research, but keeping it fresh and practical with real-world examples that are truly valuable but so hard to find.
Ioana Göz
Co-founder
FAQ
What kind of talks or workshops do you offer?
I give keynotes, interactive talks, and in-depth workshops about human behavior in digital contexts. Topics include the human factor in cybersecurity, risk perception, behavioral design for digital safety, and digital habits. Always grounded in behavioral science, always practically applicable.
How long does a talk or workshop usually take?
Keynotes typically run between 30 and 60 minutes, depending on your program and goals. Workshops range from 1.5 hours to half- or full-day sessions. I’m happy to tailor the duration to your needs and audience.
We’re looking for something very specific. Can you tailor your talk to our audience or theme?
Absolutely. Customization is more the rule than the exception. If you’re targeting a specific audience – like security teams, healthcare professionals, or policymakers – or a pressing theme in your organization, I adapt the content, tone, and examples to what works for you.
Who are your sessions suitable for?
My talks and workshops are ideal for anyone dealing with behavior in digital environments:
Cybersecurity and compliance professionals
Product and innovation teams
Communication and awareness specialists
Policymakers, healthcare organizations, and public institutions
In short: teams that take behavior seriously when tackling digital risks and societal challenges.
What do organizations typically book you for?
I’m usually asked to:
Make behavioral insights concrete and actionable
Inspire teams with fresh examples and hands-on tools
Integrate behavior into digital safety or communication strategies
Bridge the gap between tech, policy, and human behavior
What problem do you help solve?
I help organizations that struggle with the human side of change. They invest in tech, campaigns, or policy, but behavior often turns out to be the bottleneck. People use tools in unexpected ways or bypass safety protocols. Even when people know what they’re supposed to do, they still don’t always do it. Call it lazy or stubborn… I call it human.
The problem: you know what you want to achieve, but not how to get people on board. I use behavioral insights to uncover what drives people, why they deviate from rules or intentions, and how you can communicate or design more effectively. This prevents smart solutions from failing due to human behavior, and increases your chances of real impact.
(And of course, if you’re still figuring out what you want to achieve – your target behavior – I’m happy to help with that too.)
What makes you different from other cybersecurity speakers?
Most cybersecurity talks are quite tech heavy. As a behavioral scientist, I like to focus on what’s often overlooked: human behavior. Instead of treating people as the weakest link, I see them as a potential line of defense.
What sets me apart is how I translate behavioral science into concrete strategies for safe and intentional digital behavior. What makes people ignore rules? Why does or doesn’t fear work as a motivator? How do you effectively design for safe behavior instead of just hoping people comply? No abstract models – just directly applicable insights for campaigns, product development, or policy. I connect psychology to practice and make behavior a vital part of your cybersecurity approach.
Which languages do you present in?
I offer sessions in both Dutch and English.
Do you travel internationally? And do you do online sessions?
Yes and yes. I give both on-site and online sessions and frequently work with international organizations. I love in-person sessions best– but I do online ones too, tailored to your context.
How can we book you?
Just send me an email – or book a call directly here to discuss what you need. I also work with a few speaker agencies, so if you prefer to go through them, that’s possible too. Bonus points if you contact me in a fun, original way (carrier pigeon or message in a bottle– surprise me).
What are your fees?
My fees depend on the type of session, duration, prep time, and travel. My base rate is 2500 euro. For specific workshops or requests, I’ll provide a tailored quote based on your needs. Feel free to reach out for an estimate (no strings attached).
What kind of talks or workshops do you offer?
I give keynotes, interactive talks, and in-depth workshops about human behavior in digital contexts. Topics include the human factor in cybersecurity, risk perception, behavioral design for digital safety, and digital habits. Always grounded in behavioral science, always practically applicable.
How long does a talk or workshop usually take?
Keynotes typically run between 30 and 60 minutes, depending on your program and goals. Workshops range from 1.5 hours to half- or full-day sessions. I’m happy to tailor the duration to your needs and audience.
We’re looking for something very specific. Can you tailor your talk to our audience or theme?
Absolutely. Customization is more the rule than the exception. If you’re targeting a specific audience – like security teams, healthcare professionals, or policymakers – or a pressing theme in your organization, I adapt the content, tone, and examples to what works for you.
Who are your sessions suitable for?
My talks and workshops are ideal for anyone dealing with behavior in digital environments:
Cybersecurity and compliance professionals
Product and innovation teams
Communication and awareness specialists
Policymakers, healthcare organizations, and public institutions
In short: teams that take behavior seriously when tackling digital risks and societal challenges.
What do organizations typically book you for?
I’m usually asked to:
Make behavioral insights concrete and actionable
Inspire teams with fresh examples and hands-on tools
Integrate behavior into digital safety or communication strategies
Bridge the gap between tech, policy, and human behavior
What problem do you help solve?
I help organizations that struggle with the human side of change. They invest in tech, campaigns, or policy, but behavior often turns out to be the bottleneck. People use tools in unexpected ways or bypass safety protocols. Even when people know what they’re supposed to do, they still don’t always do it. Call it lazy or stubborn… I call it human.
The problem: you know what you want to achieve, but not how to get people on board. I use behavioral insights to uncover what drives people, why they deviate from rules or intentions, and how you can communicate or design more effectively. This prevents smart solutions from failing due to human behavior, and increases your chances of real impact.
(And of course, if you’re still figuring out what you want to achieve – your target behavior – I’m happy to help with that too.)
What makes you different from other cybersecurity speakers?
Most cybersecurity talks are quite tech heavy. As a behavioral scientist, I like to focus on what’s often overlooked: human behavior. Instead of treating people as the weakest link, I see them as a potential line of defense.
What sets me apart is how I translate behavioral science into concrete strategies for safe and intentional digital behavior. What makes people ignore rules? Why does or doesn’t fear work as a motivator? How do you effectively design for safe behavior instead of just hoping people comply? No abstract models – just directly applicable insights for campaigns, product development, or policy. I connect psychology to practice and make behavior a vital part of your cybersecurity approach.
Which languages do you present in?
I offer sessions in both Dutch and English.
Do you travel internationally? And do you do online sessions?
Yes and yes. I give both on-site and online sessions and frequently work with international organizations. I love in-person sessions best– but I do online ones too, tailored to your context.
How can we book you?
Just send me an email – or book a call directly here to discuss what you need. I also work with a few speaker agencies, so if you prefer to go through them, that’s possible too. Bonus points if you contact me in a fun, original way (carrier pigeon or message in a bottle– surprise me).
What are your fees?
My fees depend on the type of session, duration, prep time, and travel. My base rate is 2500 euro. For specific workshops or requests, I’ll provide a tailored quote based on your needs. Feel free to reach out for an estimate (no strings attached).
What kind of talks or workshops do you offer?
I give keynotes, interactive talks, and in-depth workshops about human behavior in digital contexts. Topics include the human factor in cybersecurity, risk perception, behavioral design for digital safety, and digital habits. Always grounded in behavioral science, always practically applicable.
How long does a talk or workshop usually take?
Keynotes typically run between 30 and 60 minutes, depending on your program and goals. Workshops range from 1.5 hours to half- or full-day sessions. I’m happy to tailor the duration to your needs and audience.
We’re looking for something very specific. Can you tailor your talk to our audience or theme?
Absolutely. Customization is more the rule than the exception. If you’re targeting a specific audience – like security teams, healthcare professionals, or policymakers – or a pressing theme in your organization, I adapt the content, tone, and examples to what works for you.
Who are your sessions suitable for?
My talks and workshops are ideal for anyone dealing with behavior in digital environments:
Cybersecurity and compliance professionals
Product and innovation teams
Communication and awareness specialists
Policymakers, healthcare organizations, and public institutions
In short: teams that take behavior seriously when tackling digital risks and societal challenges.
What do organizations typically book you for?
I’m usually asked to:
Make behavioral insights concrete and actionable
Inspire teams with fresh examples and hands-on tools
Integrate behavior into digital safety or communication strategies
Bridge the gap between tech, policy, and human behavior
What problem do you help solve?
I help organizations that struggle with the human side of change. They invest in tech, campaigns, or policy, but behavior often turns out to be the bottleneck. People use tools in unexpected ways or bypass safety protocols. Even when people know what they’re supposed to do, they still don’t always do it. Call it lazy or stubborn… I call it human.
The problem: you know what you want to achieve, but not how to get people on board. I use behavioral insights to uncover what drives people, why they deviate from rules or intentions, and how you can communicate or design more effectively. This prevents smart solutions from failing due to human behavior, and increases your chances of real impact.
(And of course, if you’re still figuring out what you want to achieve – your target behavior – I’m happy to help with that too.)
What makes you different from other cybersecurity speakers?
Most cybersecurity talks are quite tech heavy. As a behavioral scientist, I like to focus on what’s often overlooked: human behavior. Instead of treating people as the weakest link, I see them as a potential line of defense.
What sets me apart is how I translate behavioral science into concrete strategies for safe and intentional digital behavior. What makes people ignore rules? Why does or doesn’t fear work as a motivator? How do you effectively design for safe behavior instead of just hoping people comply? No abstract models – just directly applicable insights for campaigns, product development, or policy. I connect psychology to practice and make behavior a vital part of your cybersecurity approach.
Which languages do you present in?
I offer sessions in both Dutch and English.
Do you travel internationally? And do you do online sessions?
Yes and yes. I give both on-site and online sessions and frequently work with international organizations. I love in-person sessions best– but I do online ones too, tailored to your context.
How can we book you?
Just send me an email – or book a call directly here to discuss what you need. I also work with a few speaker agencies, so if you prefer to go through them, that’s possible too. Bonus points if you contact me in a fun, original way (carrier pigeon or message in a bottle– surprise me).
What are your fees?
My fees depend on the type of session, duration, prep time, and travel. My base rate is 2500 euro. For specific workshops or requests, I’ll provide a tailored quote based on your needs. Feel free to reach out for an estimate (no strings attached).